ART DIRECTOR AND PHOTOGRAPHER
[2]. VIDEO
[3]. MAGAZINES
[1]. SYNERGY, 2025
[Art Direction+ Film Making+ Post Production]
Art Direction
Film Making
DOP
Styling
Grooming
Model
Apolline Deleu+ Gaia Marraffa
Apolline Deleu+ Gaia Marraffa
Lapo Filippini
Maeryn Lee
Rebecca Gallo
Vittoria Favaron
The concept imagines a fashion editorial as a visual and narrative dialogue between AI and people, where the AI takes on the role of an insightful observer represented by the camera and its point of view. The video explore the idea of AI working as a collaborator with humans, specifically as a means to identify, enhance, and celebrate each person’s unique talents, particularly those related to craftsmanship and artisanal skills. Rather than replacing human labor, AI is shown as an ally, helping to match people with jobs that best fit their inherent skills and passions. It is an optimistic vision of the future where AI and craftsmanship work in tandem. The result would be a poetic, visually compelling dialogue on how technology, rather than detracting from our humanity, can help us connect more deeply with our creative potential.